Books Details
Author : Peter Schwartz Pages : 288 pages Publisher : Currency
Language : eng ISBN-10 : 0385267320 ISBN-13 : 9780385267328
Books Descriptions
What increasingly affects all of us, whether professional
planners or individuals preparing for a better future, is not
the tangibles of life--bottom-line numbers, for instance--but
the intangibles: our hopes and fears, our beliefs and dreams.
Only stories--scenarios--and our ability to visualize different
kinds of futures adequately capture these intangibles.In The
Art of the Long View, now for the first time in paperback and
with the addition of an all-new User's Guide, Peter Schwartz
outlines the scenaric approach, giving you the tools for
developing a strategic vision within your business.Schwartz
describes the new techniques, originally developed within
Royal/Dutch Shell, based on many of his firsthand scenario
exercises with the world's leading institutions and companies,
including the White House, EPA, BellSouth, PG&E, and the
International Stock Exchange.
