Books Details
Author : Darren Bridger Pages : 264 pages Publisher : Kogan Page Language : ISBN-10
: 0749478888 ISBN-13 : 9780749478889
Books Descriptions
Today, businesses of all sizes generate a great deal of creative graphic media and
content, including websites, presentations, videos and social media posts. Most big
companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use
neuroscience research and theories to optimise their digital content. Neuro Design
opens up this new world of neuromarketing design theories and recommendations,
and describes insights from the growing field of neuroaesthetics that will enable
readers to enhance customer engagement with their website and boost profitability.
Online resources include web links to inspiring reading, and further website
resources.
