Books Details
Author : Laura Fish Pages : 288 pages Publisher : New Riders Publishing Language :
ISBN-10 : 0136654320 ISBN-13 : 9780136654322
Books Descriptions
Today, design is a critical business competency, and designers need to play a
leadership role. This guide helps you transform yourself into a strategic designer and
take your seat at the table where key decisions are made. You'll master a
breakthrough process for creating innovative product and service visions and
translating them into high-value market offerings. Defining an effective product vision
requires deep discipline and multiple skills. Drawing on their pioneering experience,
Laura Fish and Scott Kiekbusch guide you through every step, helping you organize
strategy, plan for innovation, and tell a clear story of your customer's future
experience. Once you've defined a strategy-led product vision, make it real. The
authors' agile "Visioneering" techniques help you navigate fast-changing product
journeys - iteratively and continuously improving experiences while staying aligned
with your mission and purpose. With these tools and insights, you can lead business-
critical
