Books Details
Author : David S. Evans Pages : 272 pages Publisher : Harvard Business Review Press
Language : ISBN-10 : 1633691721 ISBN-13 : 9781633691728
Books Descriptions
Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and
the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect
one group of customers with another group of customers. Economists call
matchmakers multisided platforms because they provide physical or virtual platforms
for multiple groups to get together. Dating sites connect people with potential
matches, for example, and ride-sharing apps do the same for drivers and riders.
Although matchmakers have been around for millennia, they?re becoming more and
more popular?and profitable?due to dramatic advances in technology, and a lot of
companies that have managed to crack the code of this business model have become
today?s power brokers.Don?t let the flashy successes fool you, though. Starting a
matchmaker is one of the toughest business challenges, and almost everyone who
tries to build one, fails.In Matchmakers, David Evans and Richard Schmalensee, two
economists who were among the
