Books Details
Author : Carl S. Gold Pages : 375 pages Publisher : Manning
Publications Language : ISBN-10 : 161729652X ISBN-13 :
9781617296529
Books Descriptions
This hands-on guide is packed with techniques for converting
raw data into measurable metrics, testing hypotheses, and
presenting findings that are easily understandable to non-
technical decision makers. The beating heart of any product or
service business is returning clients. Don't let your hard-won
customers vanish, taking their money with them. In Fighting
Churn with Data you'll learn powerful data-driven techniques to
maximize customer retention and minimize actions that cause
them to stop engaging or unsubscribe altogether. Purchase of
the print book includes a free eBook in PDF, Kindle, and ePub
formats from Manning Publications.
