Descargar libros Crisis Communications: The Definitive Guide to
Surviving a Crisis and Repairing Your Reputation
By Steven Fink
The definitive guide to communicating in any crisis A pioneer in the field of crisis
communication and management, Steven Fink was a member of the widely-
acclaimed Three Mile Island crisis management team -- the team that successfully
managed the crisis, ended the threat of a nuclear meltdown, and averted a panic
throughout the region.In "Crisis Communications," Fink reveals the most important
secrets and strategies he has used to help companies communicate with the public
during any crisis. You'll learn everything about communicating effectively in an
organizational crisis and creating and executing a communications campaign to
ensure that public perception matches reality."Crisis Communications" describes
proactive and preventive actions, including: Tips and strategies for recognizing and
averting potential crisis communications issues How to deal with mainstream media,
use them to your advantage, and neutralize a hostile media environment How to
effectively use social media
