Leggi ebook Behind Every Good Decision: How Anyone Can
Use Business Analytics to Turn Data into Profitable Insight
By Piyanka Jain
There is a costly misconception in business today--that the only data that
matters is BIG data, and that complex tools and data scientists are
required to extract any practical information. Nothing could be further
from the truth. In Behind Every Good Decision, authors and analytics
experts Piyanka Jain and Puneet Sharma demonstrate how professionals
at any level can take the information at their disposal and leverage it to
make better decisions. The authors' streamlined frame work demystifies
the process of business analytics and helps anyone move from data to
decisions in just five steps...using only Excel as a tool. Readers will learn
how to: * Clarify the business question * Lay out a hypothesis-driven plan
* Pull relevant data * Convert it to insights * Make decisions that make an
impact Packed with examples and exercises, this refreshingly accessible
book explains the four fundamental analytic techniques that can help solve
a surprising 80% of all
